Restaurant Brands International and McWin to develop iconic Burger King® and Popeyes® brands in Eastern Europe

McWin, through its newly established Rex Concepts CEE platform, is set to expand the Burger King grill brand in the Czech Republic, Poland and Romania, and the iconic Popeyes fried chicken restaurant brand to the Czech Republic and Poland to bring , with plans to open. 600 restaurants in these countries over the next 10 years.

“We are delighted to have reached this milestone with McWin and are confident that their strong experience in business development will translate into successful expansions of our iconic brands in Eastern Europe,” said David Shear, International President, Restaurant Brands International Inc. , parent company of Burger King and Popeyes. “This announcement marks our commitment to serve more guests with our iconic grilled Whopper® sandwich and fatty Louisiana-style chicken, among other favorites. This is a big step in our ambitious journey of expansion for these brands, and we are excited to continue to continue to grow our presence in Eastern Europe.”

“We are excited to continue to strengthen McWin’s leadership position in Europe, where we see significant growth opportunities and add strong premium brands to our growing portfolio of 1,300 restaurants, such as Burger King and Popeyes,” said Henry McGovern, McWin with – founder. . “Following the acquisition of BK SEE Poland S.A. in August, this is the second investment made by our McWin Restaurant Fund of €525 million and demonstrates our commitment to helping brands reach the next level with tailor-made operational excellence. that we sustainably unlocking long-term value for customers, employees, communities and the local economies where we operate.”

Today’s announcement reflects the global appeal of Burger King and Popeyes around the world. Burger King operates in more than 19,000 locations in more than 100 countries, including 33 countries across Europe.

Popeyes’ passion for its Louisiana heritage, 12-hour marinated chicken, authentic food and full of flavor, has allowed it to become one of the largest quick-service chicken restaurants in the world with more than 3,800 restaurants in more than from 30 countries around. the world, with recent successful European releases in the UK, Romania, Spain and Switzerland. The ambitious expansion journey is part of a wider strategy to increase the presence in key markets around the world, serve more and more guests and offer an exceptional experience.

McWin is committed to delivering the world-renowned menus and delicacies that guests know and love, and to providing diners with a best-in-class experience, both in-restaurant and online through personalized digital innovation. The new Burger King and Popeyes restaurants will have digital ordering screens, mobile ordering, table service and delivery, so guests can order and enjoy delicious food the way they choose.

Guests of Burger King and Popeyes can look forward to biting into Whopper and Popeyes’ one-of-a-kind Crispy Chicken Sandwich, and their love for their unique flavors will grow in 2023.

About Burger King
Founded in 1954, the Burger King® brand is a global fast food burger chain known for food quality and value as the only place where guests can get the iconic grilled Whopper® sandwich. The Burger King® system operates more than 18,800 locations in more than 100 countries. Nearly 100 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned businesses that have been in business for decades. For more information about the Burger King® brand, visit

About Popeyes®
Founded in New Orleans in 1972, Popeyes® has more than 50 years of culinary history and tradition. Popeyes® distinguishes itself with a unique New Orleans-style menu that includes spicy chicken, chicken tenders, fried shrimp and other regional dishes. The chain’s passion for its Louisiana heritage and authentically flavorful food has enabled Popeyes® to become one of the largest quick-service chicken restaurants in the world with more than 3,800 restaurants in the US and around the world. For more information about the brand, visit the Popeyes® brand website at or follow us on Facebook, Twitter and Instagram.

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